Back at the end of February, we launched a public beta of the Renew a tax disc service.
Since then, nearly 200,000 people have taxed their car using the new service and we've been iterating and improving it based on the feedback we've received.
Today, the beta is entering a new phase as we start to prepare for it becoming the main way to pay for Vehicle Excise Duty (the official name for the tax disc).
When the beta was launched, it was added as an option on the GOV.UK start page underneath the link to the original service. Our data suggests that approximately 3-4% of users were choosing to use the beta from this link.
Recently, we've been working with the GOV.UK team to make changes to the start page so we can promote the beta to more people. Using some tools built for multivariate testing, they've made it possible for us to slowly increase the prominence of the beta.
We've now turned this on.
This means that approximately 1 in 5 people should now be presented with the beta as the main option on the start page.
We've already started to see an increase in users and we'll be monitoring how well the beta performs over the next few weeks with this new influx of users.